• BTM b ONLINE
  • BTM b FOUND
  • BTM b CONNECTING
  • CONTACT THE TEAM TODAY

Services

Grow your business with an Inbound Marketing platform that helps you attract visitors, convert leads, and close customers.

b) Online

Your website acts like a hub for all your online marketing efforts. All businesses, new and established, can benefit from a few best practices like choosing the right domain name, social networks, and content to attract the right prospects.

b) Found

Today, most people use the Internet when shopping for products and services – make sure those customers can easily find you. Know your audience and build your content specifically for the people researching and shopping for exactly what you offer.

b) Connecting

Stop socializing and spend more time connecting with the people that matter to your business. Use Best Technique Marketing to grow your social media reach and track your progress over time so you can Target your investments and time to the social media channels that work best for your bottom line.

Strategize - Analyze - Re-Target

Strategy before tactics. Identify your perfect buyer and create the kind of remarkable content that differentiates your business from the competition. Validate all your inbound marketing efforts with hard data on visits, contacts and customers generated. Analytics will show you once and for all what efforts are generating interactions, visits, leads and most importantly -- customers.

Strategy Before Tactics

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Strategy Before Tactics

A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take to implement your marketing strategy. Your marketing strategy could be developed for the next few years, while your marketing plan usually describes tactics to be achieved in the current year.
Your well-developed marketing strategy will help you realise your business's goals and build a strong reputation for your products. A good marketing strategy helps you target your products and services to the people most likely to buy them.
Make sure your overall strategies are also practical and measurable. A good marketing strategy will not be changed every year, but revised when your strategies have been achieved or your marketing goals have been met. Also, you may need to amend your strategy if your external market changes due to a new competitor or new technology, or if your products substantially change.
List your target markets and devise a set of strategies to attract and retain them. An example goal could be to increase young people's awareness of your products. Your corresponding strategies could be to increase your online social media presence by posting regular updates about your product on Twitter and Facebook; advertising in local magazines targeted to young people; and offering discounts for students.
You will need to choose a number of tactics in order to meet your customers' needs, reach the customers within your target market and improve your sales results.

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Check Out Some of Our Work

Our Happy Clients

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"BizX Magazine Award Nominee Best Technique Marketing exudes excellence in producing unique, eye-catching, professional and functional websites. They don't stop there! They also provide the technical expertise to support them, and a 24/7/365 technical support line for all associated products. - BizX Magazine"

"Deborah Jones"

"While working with a local company for a couple years, having dealt with false promises and the company itself packing up and leaving town, Chantelle and her company, Best Technique Marketing were extremely glad to get me back on the path to success. Understanding my position they worked within my budget and as always, over-delivered with a comprehensive marketing strategy! My website looks better, is a lot more functional and is more easily found after getting their search engine optimization service. With my new social profiles and email marketing campaigns keeping me connected, I can now say I’m getting the proper exposure and am back on track! Thanks so much guys, wishing you many years of success!"

"Albert Maltese"

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"When I started my roofing company I had no idea what I needed to do to get clients. Best Technique Marketing sent me a very detailed quote that made sense and was within my budget. We were both new companies, and I saw how many new clients they were getting and trusted they could do the same for me. Their graphic designer made my logo, business cards, brochure and website. The content, design concept, and overall strategy was easy to follow and logical. They knew what my clients needed to see to trust me with their roof. Since opening I have had to hire a full staff, and have done over 100 roofs, in less than 2yrs. Thanks guys, I owe it all to you!"

"Mathew Ferris"

"Best Technique does all the marketing for us. They are quick, responsive, and eager to please! They explain online marketing in a way that makes sense to me while keeping it affordable, always providing more than one option. They whipped our online presence into shape and got a strategy in place that encourages our long term marketing success. They have really live up to their name!”"

"Art Jankowski"

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"I know nothing about computers. I hate technology! I only know about diamonds and making fine jewellery. Best Technique Marketing made online marketing so easy that now we not only have a Facebook and Twitter, but also sell our my jewellery online! My secretary is able to easily update the inventory on our e-commerce store and she advertises our store on Facebook, Twitter and Kijiji. Thank you Best Technique, business has absolutely increased!"

"Zareh Nalkranian, Zareh's Jewellery Manufacturing Ltd."

""I had an amateur build my first website, hired a professional company to build my second site and both were a disaster! Best Technique came along and cleaned up the sites, with a marketing strategy behind it, which made all the all the difference! Now we have a fan page on Facebook with thousands of Likes, websites we’re proud of and connections with new customers that have given us greater success! Thank you Best Technique!""

"Lou Mavrantzas, Stir Crazy Grille and Mongolian Grill"

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"If it weren't for Best Technique Marketing, I would have never had a website! Maybe it's because they were the first people to not only explain why I needed it, but because they made online marekting easy as can be! I told them how I want to present my business, created the content together, gave my list of services, mission statement, collected some testimonials and that's all I had to do. My website design is beautiful, I'm proud to direct people to it! I refer everyone who mentions they need a website designed, thank you Best Technique!"

"Anna Chiarenza, Anna's Beauty Connection"

Our team and some fun facts

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Chantelle Line

Owner/CEO

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Deborah Pujoue

SEO/SEM Strategist, Social Media Manager

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Ram Prakash Jayapalan

Web Developer

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Timothy King

Photographer/Videographer

1 Award Nominations for Best Technique Marketing
50 Percentage of companies that are hired/purchased from based on online searches
67 Percentage of companies that are reached through organic search results
57 Percentage of potential clients/customers reached through social media platforms

Frequently Asked Questions & Answers

What exactly is Inbound Marketing, and why do I need it?

Inbound Marketing is the process that is used to bring your potential clients, and customers to you; whereas outbound marketing is the process of you reaching out to them! Inbound marketing uses the internet to bring your customers to you by utilizing such platforms as Social media (Facebook, Twitter, Linked In etc.) as a means of directly keeping in touch with your audience and helping to build a rapport between your company and them BEFORE they go looking for your services on the internet. Inbound marketing also uses a technique called 'optimization' to make it easier for your potential customers/clients to find you during a search. Your website needs this optimization because that is how you will get more traffic to your pages. That traffic can turn into leads, that can turn into sales and increase your ROI! Benefits of inbound marketing: • Highly cost effective. • Gain the trust of your clients through word of mouth vs buying your prospect’s trust. • Inbound reaches more people than outbound and provides instant audience response and real-time reports. • Gives the ability to track and measure how effective your marketing efforts are and than re-target your efforts more effectively. • Better ROI than any other form of marketing.

What is Optimization, and how will it help me?

Today, most people use the Internet when shopping for products and services, make sure those customers can easily find you. The solution for crawling up the search listings is developing a well built site with interesting, regularly updated content. Best Technique Marketing can put you on the fast track to getting found by the clients that are searching for exactly what you’re selling, 24/7, 365 days a year, in over 40 languages and by 100+ search engines. Search Engine Optimization is about improving the visibility of your website on search engines. The aim of search engine marketing is to: • Bring more traffic to your website • Increase sales and generate customer leads. • Monitor and analyze your marketing efforts and Re-target to increase your ROI.

What are the benefits to SEO marketing?

When conducting business online, it has become a necessity for professionals to build their online marketing strategy around search engine pick-up practices. In fact, companies are beginning to see more revenue coming from online generated leads than from any other resource. That is because the average person now uses the internet to research and compare brands before they are even willing to step out the door or make a phone call. This is why SEO marketing has become one of the most important and necessary marketing tactics today. Proper SEO marketing can help your company: Raise the public’s awareness of your brand Bring your brand directly to your key demographic during web searches Increase your sales dramatically.

How can I make sure that I choose the right inbound marketing strategy for my company?

For many people looking to utilize the benefits of SEO marketing, the practice can be intimidating and confusing with its ever-changing format. However it doesn’t have to be. Best Technique Search Engine Marketing specialists are always on hand to ensure that your company’s brand reaches your target audience with our customized search engine marketing packages! Think of Best Technique Marketing as your personal army that will help you dominate the competition in generating qualified leads. The best part is that with our customized SEO marketing strategy, you can bring many of those qualified leads directly to you instead of having to inundate them with repetitive (and sometimes unnoticed) ads.

What can Best Technique Marketing do for me?

Best Technique Marketing professionals specialize in creating an individual profile strategy that is unique to your professional needs and personal goals. Our team can help you structure your online marketing profile to convey the message that is the most loyal to your brand. We do this by establishing specialized themes that revolve around these three principles: • Awareness • Sales • Loyalty These principles are what will help you build your brand in the public’s eye and generate you more revenue that will meet your long and short term goals. Think of it in terms of a two way conversation; as we create your customized step-by-step plan, we allocate time for responding to mentions, comments, and conversations across whatever sites you are engaging your customers on automatically, which will keep you interacting with your followers in a timely manner and keep them coming back. How does this work for you?

How much will it cost?

Prices may vary and cost will be determined after you decide what services you want in your customized inbound marketing package that you can choose from at http://btmarketing.ca/services/s-e-o-packages/ Best Technique Search Engine Marketing Package may Include: Website Consultation and Auditing Industry and Keyword Research Competition Assessment and Evaluation Creating Internal and Site-wide Linking Structure Link Earning, Baiting and Building Link Neighborhood Assessment Content Strategy, Blog Outreach and Content Distribution Google Adwords Facebook Ads.

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